Psychology · Systems
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Beyond Personality Labels: Moving from Typing to True Human Connection
How personality tests help us start a conversation, and why we must look past four-letter codes to see the real human underneath.
Author of Why I Love · System Architect · Build systems based on humanism
Love yourself. Love others. Love your future.
I am Erik Thor. I believe in social cities and systems. In my book, Why I Love, I talk about letting go of masks and labels and learning to connect with people as your most authentic self. I write about integrity, self-respect, and living in tune with your inner compass.
"Not caring is the hardest thing I have ever tried to do. It made my days feel heavy and difficult. It made my job feel soulless. It made my relationships feel superficial. I couldn't live that way. I had to find something I cared about. I had to find meaning."
Family & Life: Married to Nina Kutschke (@ninathor_somatics), living in Uppsala, Sweden. Expecting our son on November 9th.
Focus Areas: Personality psychology, Salesforce IT architecture, artificial intelligence, and the politics of care.
Featured book
Crowdfunding launches 14th September
Why I Love: Eight practices to overcome cynicism
If I had believed what people said about me online and growing up, if I had believed my IQ test results, if I had believed the personality tests, I would have lived a much more limiting life. I chose not to box myself in and dared to believe that I had more potential than that.
Book launch announcement
Watch the launch video and read the reflection
Erik Thor introducing Why I Love
Why I wrote Why I Love
Hey everyone, the name is Erik Thor and on Monday I'm releasing my first ever book, Why I Love, and you can be one of the first to back and support the book before it even goes into print.
Support the crowdfunding launch
Back the book on crowdfunding →
Domains of inquiry and craft
Where I spend my time thinking, designing, and building
My work brings together human empathy, enterprise system engineering, psychology, and public reflection.
01
Salesforce and IT architecture
Over five years designing Salesforce Service Cloud, Classic-to-Lightning migrations, GDPR compliance flows, and AI CI/CD workflows across enterprise systems. Eliminating friction for support teams so they can deliver genuine human care.
02
Personalitopia
A place to discover who you are and reflect on labels and identity to gain insight into your values, thoughts, emotions, and potential through personality tests, essays, and articles.
Visit Personalitopia →
Platform
03
About me and personal journey
Explore how teenage political activism, psychological research, full-stack WordPress web engineering, and enterprise IT architecture connect into one journey.
04
Artificial intelligence should be a tool, not a master.
My stance on AI: I believe in the pilot model, where humans drive and take charge, and LLMs and other technologies are tools. LLMs should make us smarter and more creative, not take over our process and thinking. AI should not make decisions for us. We are in charge, and we choose what this technology should mean to us.
Perspective
05
The politics of care
How to participate in public life without letting rage exhaust you. Shifting away from adversary-based polarization toward tangible local care and human dignity.
Read Political Thoughts →
Civics
06
Book: Why I Love
Available for pre-order from 14th September. Overcome cynicism, learn to care, and let things mean something. Break through labels and masks to see the complex person you are.
From the blog
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Recent articles and reflections
Technology · Artificial Intelligence
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Building AI Systems That Honor Human Dignity
Why machine intelligence should deepen self-reflection rather than automate our human thinking away.
Civics · Reflection
Read Essay
The Politics of Care in an Age of Cynicism
Moving past rage and outrage toward durable, local human care and community engagement.
About Erik
The path of individuation, systems, and daily life
Growing up in Northern Sweden, I took an early interest in books, fantasy, and philosophy. At age thirteen, I formulated what I called the Balance Theory, a Taoist approach to happiness through aligning opposites. I wanted to find ideas that help people live more harmoniously instead of fighting one another.
Philosophy and individuation
Studied rhetoric, philosophy, and sociology at university. I'm an expert on Carl Jung and Alfred Adler. I view personality not as a rigid box or four-letter code, but as a spectrum for self-development and personal growth.
I'm a polymath
I have recorded 1,000+ educational videos across YouTube channels reaching 50,000 subscribers. My fans say I saved their psychology degree and helped them figure themselves out. By day, I design IT systems and AI developer pipelines; in my free time, I research and write about personality psychology and society. Most of the time, you'll find me outside, hiking, meditating, and going on adventures.
Family and roots in Uppsala
After living in the Netherlands (2016 to 2023) and Barcelona (2024), I returned to Uppsala, Sweden. I am married to Nina Thor (@ninathor_somatics), and we are expecting our son on November 9th. I couldn't be more excited!