New Book Release Pre-Order Launches September 14th

Why I Care

A personal journey from dry theory to the messy, beautiful reality of real life.

Crowdfunding & Early Access

Available for Pre-Order from 14th September

Support the independent publication of Why I Care on the official crowdfunding campaign. Get early access to chapters, exclusive reader updates, and help bring this book to life.

Visit Campaign at personalitopia.com/crowdfunding →

Why I Wrote This Book

"Why do you care so much, Erik?" my classmate asked. "The more you care, the more easily you get hurt. That is why it is easier not to care."

My classmate had a point. My caring led me into a lot of pain. I got involved in politics as a young teenager and fought day and night to protect the environment. My desire for world peace brought me into heated arguments, and at age twenty, it drove me into burnout and depression.

I also know what it is like in the aftermath: to isolate yourself from your friends and family, to live on your own, and to build walls around your heart. I know how heavy that armor is. Closing myself off did protect me from suffering, but it also made me feel less alive.

So if I met my classmate today, I would say this: Not caring is the hardest thing I have ever tried to do.

Since I was born, I have been learning how to care for myself and others. Living in the Netherlands, it rained constantly, and for a long time, the grey skies got in the way of my mood. But today, I look at rain as something peaceful. I remember being a child, jumping in rain puddles with joy. I am learning to care again. Why? Because I believe that love is the point.

The Journey

Beyond Personality Labels

I wanted to understand people so that I could connect with them better. So I spent over a decade studying personality psychology, communication styles, and cognitive functions.

My studies gave me words for complex feelings, and theories on why people behave the way they do. But while the theories helped me connect with some, they made me more distant from others. I kept looking for a better theory, a more precise label.

Eventually, I realized that no theory explains everything about a person. Labels are helpful on the surface, but the real connection happens when you look underneath: at hidden intentions, unspoken thoughts, and real human potential. In part, this book marks my shift from intellectual theory to lived experience.

Core Framework

The Values Inventory & Coordinates

How we practice what matters across Breadth (daily action), Height (meaning and why), and Depth (the nuance of practice).

Value & Essence Breadth (Daily Action) Height (Meaning & Why) Depth (Nuance of Practice)
Authenticity Journaling 10 minutes daily To understand myself honestly Share genuine thoughts even when vulnerable
Connection Phone put away during dinner To feel truly present with others Listen without rushing to give advice
Courage Speak up when uncomfortable To stand for what matters most Act even when my hands are shaking
Creativity Make messy first drafts To give voice to imagination Create without judging the result
Wisdom Pause before answering To see beyond immediate bias Question my own assumptions first
Compassion Forgive a past frustration To heal old grudges and patterns Hold space for difficult feelings

Ready to Learn More?

Pre-orders open on September 14th through the Personalitopia crowdfunding campaign.

Visit personalitopia.com/crowdfunding →