About Erik Thor
I am Erik Thor. In my work on personality psychology, I've shown why labels and personality tests don't work and fail to describe who people are. In my book, Why I Care, I show how self-love and care for yourself and others can enrich your life more than cynicism ever could. In my career, I help companies scale and deploy AI in a human-friendly way.
Location: Uppsala, Sweden
Family: Married to Nina Kutschke (@ninathor_somatics). Expecting our son on November 9th.
Craft: Writing, psychology research, Salesforce IT architecture, artificial intelligence.
From theory to real, lived connection
Philosophy and individuation
Growing up in Northern Sweden, I took an early interest in books, fantasy, and philosophy. At thirteen, I formulated the Balance Theory, a Taoist approach to harmony through aligning opposites. I studied rhetoric, philosophy, and sociology at university, alongside the works of Carl Jung and Alfred Adler, seeking ideas that help people understand themselves rather than fight one another.
Systems and IT architecture
Over the past decade, I worked across European e-commerce, global tech organizations, and developer tools. As an IT Architect, I design enterprise Salesforce CRM systems, data workflows, and AI developer pipelines with GitHub PRs, Model Context Protocol (MCP), and human-in-the-loop review.
Community and family
After living in the Netherlands (2016 to 2023) and Barcelona (2024), I returned to Uppsala, Sweden. I am married to Nina Kutschke (@ninathor_somatics), and we are expecting our son on November 9th.
Timeline & Background
How political activism, psychological inquiry, web platforms, and enterprise IT architecture connect into one journey.
Enterprise Architecture & AI CI/CD Workflows
Leading enterprise Salesforce architecture for a global developer tools company. Engineered an AI GitHub PR pipeline with Model Context Protocol (MCP) and human-in-the-loop review that tripled closed ticket velocity in a month. Built automated GDPR data cleanup flows and integrated Microsoft Dynamics 365 Business Central with custom ERP backends.
Publishing "Why I Care" and Personalitopia
Completed Why I Care, focused on overcoming cynicism and learning to care and let things mean something, overcoming labels and masks to see the complex person underneath. Pre-orders launch on 14th September. Personalitopia serves as a place to find out who you are and to reflect on labels and your identity to gain better insight into your values, thoughts, and emotions, and what your potential is.
Life in Uppsala and expecting a son
After living in the Netherlands (2016 to 2023) and Barcelona (2024), settled back home in Uppsala, Sweden. Married to Nina Kutschke (@ninathor_somatics), somatic practitioner and guide. We are joyfully expecting the birth of our baby son on November 9th.
Lightning Migration & Service Cloud Architecture
Led migration to Lightning from Classic, implemented automated GDPR data flows, gift card balance lookups and redemptions, and Service Cloud implementations supporting agent case handling across European markets.
Web Platforms, Psychometrics & Mobile Apps
Engineered modular WordPress plugins with modern CSS Cascade Layers and clean component styling. Developed customized psychometric testing algorithms with reactive SVG visualizations, Android apps for journaling and budgeting, and Dockerized dev environments with Cloudflare Tunnels.
Retail Systems & Commercial Brand Sites
Lived in the Netherlands from 2016 to 2023. Supported high-throughput Salesforce Service Cloud workflows at a leading European e-commerce retailer. Simultaneously built bespoke web platforms for major commercial brands, including an animated website for a prominent soda company, an event platform, and a charity reporting database.
Created Over 1,000 Educational Videos
Created over 1,000 videos explaining cognitive typology, communication patterns, and human relationships. Spoke publicly and coached individuals, observing firsthand how rigid personality labels often create walls between people rather than bringing them together. Graduated with a Bachelor in Rhetoric and Communication.
Political Involvement in 2007 & Lessons Learned
Got politically involved in 2007 at age fourteen, campaigning fiercely for environmental conservation and social equity. Constant arguing with opponents led to burnout at age twenty, a profound life experience that taught me the necessity of sustainable care and human empathy over outrage.
Dreamweaver Carwash Site & Avid Blogging
Built my first website in 2005 in Dreamweaver for a carwash company. Became an avid blogger, discovering how writing and code offer grounding crafts. Later dove deep into Carl Jung and cognitive psychology to understand human conflict and self-reflection.