Enterprise Systems Architecture & CRM

Salesforce Architecture & Systems Thinking

I design and scale Salesforce platforms where technical precision serves human connection. From AI-assisted CI/CD pipelines to omnichannel service routing and automated ERP integrations, I build calm, resilient architectures that eliminate administrative friction.

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Erik Thor

Erik Thor

System Architect & Polymath Available for Technical Advisory
linkedin.com/in/erikthor ↗

Systems Thinking & Enterprise Architecture

I approach Salesforce with deep technical engineering across Apex, Flow, and system integrations, paired with clean service design and cross-functional leadership. Systems thinking is at the center of everything I build: understanding how an automated flow, database schema, or ERP sync impacts a customer service agent handling an active case or a customer redeeming a gift card.

Beyond hands-on development, I regularly coordinate external consultants and technical specialists, run structured sprint planning in Jira, and mentor and onboard junior administrators to build autonomous, high-performing internal teams.

3x Throughput AI CI/CD Velocity
Lightning & Service Migration & Automation
Integrations Business Central & ERP
Engineering Innovation

AI-Augmented GitHub CI/CD: 3x Ticket Velocity with Human in the Loop

MCP & Claude Workflows

One of my proudest architectural innovations is designing an AI-assisted development workflow that connects Model Context Protocol (MCP) servers, Claude, GitHub pull requests, and Salesforce CI/CD.

Instead of treating AI as an unreliable code generator, I structured a disciplined human-in-the-loop pipeline. The AI agent analyzes Jira acceptance criteria, drafts the initial Apex classes or metadata configurations in isolated worktrees, and prepares comprehensive PRs with test coverage and validation checklists. I review every line of code, ensuring architectural rigor and zero regression.

The result? This pipeline made programming with AI deeply fun, rewarding, and sustainable, while effectively tripling the number of tickets closed in a single month without compromising software quality or developer sanity.

MCP Server Setup Local Model Context Protocol tools connecting IDEs, scratch orgs, and codebase schema indexes.
Human-in-the-Loop PRs Automated branch creation, isolated testing, and strict human architectural review on every pull request.
Developer Joy Eliminating mundane boilerplate so engineers can focus on creative problem-solving and domain logic.
Case Study

Rituals Cosmetics: Lightning Migration, GDPR & Service Cloud Implementations

Rituals Cosmetics is an internationally celebrated home and body cosmetics brand originating in Amsterdam. Here is my hands-on work modernizing their Salesforce environment and scaling customer service operations.

01

Classic to Lightning Migration

Migrated Rituals from Salesforce Classic to Lightning Experience. Restructured page layouts, modernized agent console ergonomics, and ensured clean day-to-day transitions for customer support teams.

02

GDPR Compliance & Data Flows

Built automated GDPR data handling and privacy compliance processes. Automated data retention policies and anonymization workflows that protect customer privacy without breaking reporting continuity.

03

Gift Cards & Service Cloud

Implemented gift card processing, balance lookup automations, and customer registration flows within Service Cloud, reducing administrative steps so support agents can focus on helpful service.

The Pilot Model in Customer Service

I call my approach the pilot model: humans should be the pilots, and technology should be the plane. Humans must remain in control and make the decisions that impact other human beings. I do not see AI replacing customer service agents; I see customer service agents leveraging AI to build better customer relationships and solve problems more effectively.

Ecosystem Connectivity

Enterprise Integrations, GDPR Automation & Data Cloud

Connected Systems & ERPs

APIs & Middleware

Extensive experience building secure, bidirectional integrations between Salesforce and enterprise business systems:

  • Microsoft Dynamics 365 Business Central: Synchronizing financial ledger data, billing accounts, and invoices.
  • Dun & Bradstreet (D&B): Enriching enterprise accounts with validated credit and firmographic data.
  • Microsoft 365 & Jira: Connecting support tickets to engineering sprint backlogs for cross-functional visibility.
  • Custom ERP & Webhook Architectures: Real-time order dispatch, inventory lookups, and fulfillment messaging.

Data Cleanup & GDPR Automation

Governance & Privacy

Privacy compliance should never rely on error-prone manual spreadsheets. I build automated data pipelines that protect customer privacy:

  • Automated GDPR Flows: Self-executing right-to-be-forgotten and data anonymization workflows that scrub PII across objects while preserving aggregate reporting.
  • Data Cloud & Reporting: Building clean operational dashboards, executive rollups, and unified customer profiles.
  • Data Cleansing: Systematic deduplication rules, schema standardization, and automated validation rules.

Polymath Stack: Core Platforms & Languages

Available for Technical Consultancy
Salesforce Platform Apex, Record & Screen Flows, OmniChannel, Service Cloud, Data Cloud, Lightning Console.
Web & Languages JavaScript (ES6+), React, Tailwind CSS, HTML5, CSS Layers, PHP, Python.
Integrations & Data Business Central, ERPs, D&B, M365, Jira, REST/SOAP APIs, GDPR sanitization.
Leadership & Process Jira sprint ownership, technical coordination, junior mentorship, systems architecture.

Have an architectural bottleneck or CRM project?

Let's arrange an introductory meeting to discuss your team's goals.

Arrange a Meeting → [email protected]